*Based on Hyowon and Sunghoon's features
A narrtive of redemption
McLuhan’s view of media as technological extensions : These four cultures
Primitive oral Culture , Literate Culture , Mechanical printing , Electric media
Remediation-
Any media contents can be changed or transiated to other media
Extending the sensorium-
electric circuitry = extension of the central nervous system
The medium is the message
The power of media technologies to structure social arrangements and relationships.
‘Medium is the message' means the broadening of the concept of a medium to all kinds of technologies that enabled.
Human agency versus technological determination
The complex of social, cultural, and economic factors which shape them,
The ways that technologies are mobilished for certain ends
Through the media, communications several of the questions will be.
printing thechnology
The extension thesis
Four versions of this thesis: Aristotle , Marx , Ernst Kapp , Henri Bergson
That technology becomes autonomous determining its own fucture
and that of the socity it shapes.
Medium is not a message anymore.
Medium became a massage.
Medium came to us too closely.
Medium spreaded out ALL the entertainment we see.
and.
It will be fused to our mind inside, someday.
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